<h2 style="font-family: Crimson Pro; text-align: center">English as a first language</h2>

<p style="font-size: 17px">Back to Projects</p>

<p style="font-family: Crimson Pro; --fontSizeDesktop: 18px; text-align: justify" class="fs-desktop">Kidtopi's immersive 1-on-1 online classes allow Vietnamese children to soak up English as naturally as their native tongue.<span style="--fontSizeMobile: 16px; font-weight: 400; letter-spacing: normal; background-color: rgb(255, 255, 255); color: rgb(31, 31, 31); text-transform: none" class="fs-mobile"> Each 25-minute session packs in 4 times the communication time compared to traditional methods, leading to skyrocketing learning efficiency. This revolutionary approach quickly propelled Kidtopi to Topica's biggest project, securing a hefty $3.5 million investment. But fast growth demanded quick action. To build trust and attract new customers, our team from Topica Uni was deployed. We identified the perfect influencer: MEd Hong Dinh, author of the acclaimed "Learning STEM at Home" book. Leveraging her expertise, I crafted compelling content that directly generated a staggering 40% of Kidtopi's revenue.</span></p>

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<p style="font-family: Crimson Pro; --fontSizeDesktop: 18px; text-align: justify" class="fs-desktop">In 2018, I joined the Topica Uni project, eager to rev up lead generation across all digital channels.<span style="--fontSizeMobile: 16px; font-weight: 400; letter-spacing: normal; background-color: rgb(255, 255, 255); color: rgb(31, 31, 31); text-transform: none" class="fs-mobile"> Starting as a full-stack marketer, I tackled every facet of Facebook, from identifying key selling points to crafting compelling content and designing eye-catching visuals. My efforts soon expanded beyond Facebook, encompassing Google Ads and Cốc Cốc Ads. This multi-channel approach yielded remarkable results, consistently generating 1,500 potential customers per month. By the time I bid farewell to the project, our conversion rate soared to an impressive 3%, translating to roughly one new class every month.</span></p>

<p style="font-family: Crimson Pro; --fontSizeDesktop: 18px; line-height: 20px; text-align: center" class="fs-desktop"><strong>Phone:</strong> +84 903 280 521</p><p style="font-family: Crimson Pro; --fontSizeDesktop: 18px; line-height: 30px; text-align: center" class="fs-desktop"><strong>Email:</strong> <a target="_blank" href="hoangpm14@gmail.com">hoangpm14@gmail.com</a></p>

<h2 style="font-family: Crimson Pro; text-align: center">Degrees Without Borders</h2>

<h2 style="font-family: Crimson Pro; text-align: center">Contact</h2>

<p style="color: rgb(95, 95, 95); text-align: center"><em>This website was powered by Tempi</em></p>

<p style="font-family: Crimson Pro; --fontSizeDesktop: 22px; text-align: justify" class="fs-desktop"><span style="--fontSizeMobile: 16px; font-weight: 400; letter-spacing: normal; background-color: rgb(255, 255, 255); color: rgb(31, 31, 31); text-transform: none" class="fs-mobile">Topica was booming when I joined, a bustling Hanoi HQ with 1,000+ employees powering 10,000+ online courses and more than a million users globally. I had the privilege of contributing to two of their flagship projects: Topica Uni, a revolutionary platform granting Vietnamese students access to top university degrees through distance learning, and Kidtopi, a game-changer offering affordable 1-on-1 language lessons with native-speaking teachers, all through Kidtopi's app or website.</span></p>

<h1 style="font-family: Crimson Pro; text-align: center">My works at Topica</h1>

A Digital Marketing Manager with 8+ years of exp in Marketing (B2C & B2B) across diverse industries, including fintech, retail, technology, and education